Posts

Breaking Down Your Financial Data: Exploring the Benefits of a Split-Up Profitability Calculator

As businesses grow and expand, managing finances becomes more complex. As a result, it can be difficult to get a handle on profitability, particularly if financial data is disjointedly managed in separate spreadsheets or software tools. This is where a split-up profitability calculator proves to be an essential tool. What is a Split-Up Profitability Calculator? A split-up profitability calculator is a tool that allows you to break down your business’s financial data into smaller parts to analyze the individual product, service, or department performance. By analyzing each component separately, you can identify areas that are performing well and areas that need improvement. This information can help you make informed decisions about how to allocate resources and drive growth. The split-up profitability calculator is a powerful financial tool that breaks down a company's financial data into smaller, more manageable chunks. By breaking down revenue and costs into smaller chunk

How to use Amazon Sales Dashboard to optimize your listings

As an Amazon seller, it's crucial to stay on top of your sales metrics in order to make data-driven decisions that can help optimize your product listings and drive more sales. One of the best ways to do this is by using Amazon's Sales Dashboard, which provides detailed information about your sales performance on the platform. In this blog, we'll take a closer look at the Amazon Sales Dashboard and how you can use it to optimize your product listings. We'll also discuss how Kwickmetrics analytical tool can help you streamline this process and get even more insights into your sales data. Understanding the Amazon Sales Dashboard The Amazon Sales Dashboard is a powerful tool that provides sellers with an overview of their sales performance on the platform. It includes a variety of metrics, such as units sold, total revenue, and average selling price, which can help you understand how well your products are performing. In the Amazon Sales Dashboard, you'll see a

How to effectively use PPC dashboards and reports to optimize your advertising campaigns

  How to effectively use PPC dashboards and reports to optimize your advertising campaigns Pay-per-click (PPC) advertising can be an effective way to drive traffic and sales to your Amazon store. However, to truly maximize the potential of your PPC campaigns, you need to regularly monitor and optimize them using PPC dashboards and reports. In this blog, we'll discuss how to effectively use PPC dashboards and reports to optimize your advertising campaigns and how KwickMetrics can help. 1.       Set clear goals and KPIs Before you start using PPC dashboards and reports, it's important to have a clear idea of what you want to achieve with your campaigns. This includes setting specific goals and key performance indicators (KPIs) that align with your overall business objectives. For example, you may want to increase sales, improve conversion rates, or reduce cost per click (CPC).  KwickMetrics can help you set these goals and KPIs by providing insights into your past campaign

Everything you need to know about Amazon Best Seller Rank

  Everything you need to know about Amazon Best Seller Rank An Amazon Best Selling Rank (BSR) is a number that almost every product in the multi-million dollar product catalog receives after it has sold at least one time. The BSR is an indicator of how well a product sells on Amazon. Higher sales are achieved if the BSR of the product is lower. A product ranked #1 will have much greater sales than a product ranked #200,000. The BSR is only applicable to the sales of a product in a specific category. The BSR doesn't compare products to other Amazon products. It is possible for an item with more than one BSR because many products are sold in multiple categories on Amazon. How does Amazon's Best Sellers Rank work? While Amazon does not disclose the exact formula for Best Sellers Rank, there are many factors that influence it.       ·      Sales History        ·       Promotions and price adjustments for products        ·       Products that are competitive Curren

5 Tips to Boost Amazon ROI

5 Tips to Boost Amazon ROI E-commerce brands sell billions of products to more than 300 million customers every year through Amazon's marketplace. Amazon shoppers can buy up to 11,500 items  per hour  during peak sales days. These figures show why Amazon is still a valuable market for brands to invest in. They do invest, three quarters of Amazon brand advertisers spend money and time advertising on the platform. Despite the decline in U.S. digital advertising revenue share for once-insurmountable leaders such as Google and Facebook, it continues growing for Amazon. By 2023, it will be almost double what it was four years ago. 5 Tips for Maximizing Amazon's ROI E-commerce performance is more difficult for brands to monitor and analyze, and there's less certainty about the potential returns. It is, therefore, more difficult to plan keywords, forecast trends, optimize campaigns, budget and budget. 1. Analyze the prices of your top products Product pricing is a key factor i

How Can Amazon FBA Sellers Drive Sales Through Amazon Search Query Performance Dashboard

The Amazon Search Query Performance Dashboard, a powerful and intuitive analytics tool was launched in the early 2022. It provides advertisers and Amazon brands with deeper insight into search terms performance and analyzes how shoppers search. Amazon's advanced search has become more helpful for shoppers and more valuable to third-party sellers. Why is Amazon's search query reports so important for marketers and sellers? This dashboard allows you to see both organic and paid brand shares data, based on real search queries and Amazon first-party data. These analytics show sellers what they can do better and what is working well with regard to your targeting, SEO, consumer demands, and other factors. Amazon keyword research is an crucial part to success on the ecommerce platform. This data makes it invaluable for brands. What data does the Amazon Search Query Report include? Amazon's Search Query Report provides a visual representation of search terms that are

What Is a PPC Reporting Dashboard?

  The PPC reporting dashboard shows key metrics that will help you highlight the performance of your paid advertising campaigns in real time. You can quickly identify which strategies are driving the most results by combining data from all your paid channels into one view. This will allow you to gain actionable insight that can help optimize your return-on-investment (ROI). Why Use a PPC Reporting Dashboard? It can be hard to track performance on PPC campaigns when you're working across multiple platforms. To measure the effectiveness of your efforts and to accurately gauge their impact, it is important to keep track of each metric. The PPC dashboard allows you to view key metrics across multiple platforms side-by-side, which facilitates campaign analysis. It is much easier to identify which platforms are producing the best results. A PPC dashboard is a great way for your client to build a relationship. They can access their dashboard from anywhere. Top Metrics to Include I