Everything you need to know about Amazon Best Seller Rank

 

Everything you need to know about Amazon Best Seller Rank

An Amazon Best Selling Rank (BSR) is a number that almost every product in the multi-million dollar product catalog receives after it has sold at least one time. The BSR is an indicator of how well a product sells on Amazon.

Higher sales are achieved if the BSR of the product is lower.A product ranked #1 will have much greater sales than a product ranked #200,000.

The BSR is only applicable to the sales of a product in a specific category. The BSR doesn't compare products to other Amazon products. It is possible for an item with more than one BSR because many products are sold in multiple categories on Amazon.

How does Amazon's Best Sellers Rank work?

While Amazon does not disclose the exact formula for Best Sellers Rank, there are many factors that influence it.

      ·     Sales History

      ·     Promotions and price adjustments for products

      ·     Products that are competitive

Current sales trends and historical sales volume are the biggest influences on the BSR. They are updated hourly. If a product sells 10 units in an hour but then drops to one sale the next hour, it doesn't automatically fall to a BSR for products that only sell one. The BSR algorithm will instead take into consideration both sales velocities.

What's the difference between Amazon Best Selling Rank and organic rank?

A lot of sellers are confused when they first sell on Amazon. This is because there is a big difference between Amazon Best Sellers’ rank and organic rankings.

      ·     BSR - How the product ranks in terms of sales

      ·     Organic Ranking: The product's position in Amazon's search results for a particular keyword

What's organic ranking on Amazon?

Organic ranking refers to the position a product appears in Amazon's search engine result pages (SERP) when a keyword is searched. Amazon Best Sellers Rank can be used to estimate the monthly sales frequency for a product. Amazon's current Amazon Bestsellers Rank does not depend on the product's rank on Amazon's SERP. The SERP is organized according to what Amazon considers the most relevant products to the keyword search.

What's the Amazon Best Seller rank?

Each category has its own Best Sellers Rank. What one might consider a "good Best Sellers Rank" for Patio, Lawn & Garden may not be a good BSR in Kitchen & Dining. Although "good" can be subjective. To determine what a "good BSR" would look like, let's say you want to sell 10 products per hour or 300 products per month.

What's a good BSR to sell books on Amazon?

This is a common question that we often get from booksellers on Amazon. Although a "good" BSR can be subjective, I will share some tips for selling books. A book category that is so big may have a higher sales rank than one in another. A rank of 100,000 in the category of kitchens only equals roughly 30 sales per month. A 100,000 Amazon Best Seller Rank equals roughly 200 monthly sales in the book category. We recommend that you look for books with a 100,000 BSR and lower when sourcing books for Amazon. This will ensure they sell quickly.

How can I improve my Amazon BSR?

You need to sell more products than your competitors in order to increase your Amazon BSR. Your BSR won't improve if you sell the same amount of products as your competitors or less. These are four ways to improve your Amazon BSR.

1. Optimize your listing copy

You can improve your product's searchability and conversion rate by optimizing your listing using relevant keywords and compelling copy.

2. Competitive price

Make sure you have a proper pricing strategy. You will sell more products if you price your product fairly in your category and relative to the competition. This will help boost your BSR.

3. Improve your listing images

Your product images will be the most effective way to sell your products. Customers cannot touch or see your product in person. Images should be high quality and highlight important features and benefits. Higher conversions equal higher BSR.

4. Add a video to the listing

Images are great for selling your product. A product video can help take your listing to the next level. Video is the closest thing to seeing your product in action.

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